It's been a little more than a year since we officially launched Free x Rein, and boy have we learned a lot. Our mission is still the same: To design clothing for women that are both inspired by and appropriate for equestrian sports while crossing over into contemporary streetwear, regardless of their background, height, or shape. We set out to fix our own problem of being avid riders but also working women in New York City and wanted to share the functional uniform with other women who were in need of the same!
As we enter into our second spring season, we are still at it, but have thought heavily about the balance of creating for women who ride every day versus women who have never set foot in a barn. We asked for your feedback and truly took it to heart. From improving our fit and form to letting you decide the new colors for upcoming staple pieces, all your enthusiasm and support has humbled us. We are truly grateful for the motivation and drive you have given us.
As a direct-to-consumer company, we have learned that our greatest connections come from our in-person meetings with women during our trunk shows and other live events. Which is why we are incredibly excited to announce that we will have a pop-up for the entire month of March at the Winter Equestrian Festival in Wellington, Florida. We can't wait to meet you and hear your stories of juggling motherhood, marriage and a career, all while waking up at 6:00 AM to ride. You are out inspiration!