Our Story

For Riders, By Riders

Free x Rein started with a dream that seemed simple enough—founders Andrea Vogel and Dana Schwartz have been riding horses for two decades, yet were unable to find equestrian ensembles that were comfortable and flattering. So the duo started out on a Goldilocks-eque journey that involved trying on each and every riding top and jodhpur out there—and when nothing that met their high standards of comfort and style, they decided to create their own.

Meet the Founders


My Favorite New Work Pants Are Horseback-Riding Pants

A pair of black pants is meant to be a staple in every woman’s professional wardrobe, yet it’s one of the most difficult things to shop for. For years, I searched high and low for the perfect pair, but would come up empty-handed. Too long. Too short. Too casual. Too Working Girl. The only suitable pair I found in my years-long search was a now-discontinued cropped style from Diane von Furstenberg, which I happily wore until they unraveled at the seams.

Read the NY Mag Article

Ringside Chats